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Ads Contributed to Hooking Black Smokers on Menthols. Now CU Experts Are Fighting Back For decades, Big Tobacco has engaged in targeted marketing of menthol cigarettes to African Americans, who suffer high rates of tobacco related death and disease. Menthol makes cigarette smoke less harsh (but just The tobacco industry has strategically & aggressively targeted the Black community with menthol cigarettes for decades. If you agree something needs to be done, sign your name here: How menthol cigarettes have disproportionately affected Black Americans PBS News Menthol Killed a Generation of Black Smokers. It's Still Not Banned Word In Black

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