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The Tepezza lawsuit claims that Horizon Therapeutics failed to warn patients about the potential risks and side effects of the drug, leading to hearing loss and other problems, such as tinnitus

Future research The extant literature strongly suggests that standardised packaging will reduce pack, product and user appeal, that it will go some way to reduce consumer misperceptions regarding product harm based upon package design, and will help make the legally required on-pack health warnings more salient

Instead, state lawmakers have introduced stricter regulations that determine which products can be legally sold, who can purchase them, and how retailers must operate

The market is dominated by a few key players, each leveraging strong brand loyalty, diverse product portfolios, and widespread distribution networks

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