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Last month, the Lake County State's Attorney's office in Illinois filed a lawsuit accusing Juul of crafting an elaborate marketing campaign, replete with savvy hashtags and handpicked influencers, to appeal specifically to teenagers

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4 August 2023

In contrast, parts of Europe and APAC show strong consumer engagement with more technical hardware, including the rebuildable atomizer and sub-ohm tank for direct-to-lung vaping

Thats really important from a consumer perspective because these categories are still relatively new and theres a lot of work that we need to do on educating consumers and explaining to them what their choices are