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Un paquete de cigarrillos

Studies suggest that smoking plays a determining role in the appearance of symptoms

Robin Koval, CEO of Truth Initiative, told us it was important for the group to reach nicotine users and dispel notions of vaping as a stress reliever, which the tobacco industry has propagated. Jono Paull, group creative director at Mojo Supermarket, the agency behind both campaigns, told us that both Stress Air and Depression Stick were inspired by research on what would resonate best with 1524 year-olds

And once alcohol started flowing, that logic somehow felt airtight