tobacco retailer Webinar – Assessing and Engaging the Environment – Counter Tools City's ban on selling flavored

An increase in the use of e-cigarettes among the youth, especially those in the higher economic sections is observed.21 22 The diffusion and innovation theory by Everett Rogers, proposed in 1962, suggested that innovations are first appreciated by the upper class, followed by others.23 24 E-cigarette use mimics low nicotine, reduces tar exposure, and is more aesthetically appealing than other forms of smoking, making it more attractive alternative with a higher rate of adaptation.25 Therefore, an understanding of e-cigarette usage and its proximate determinants across different nations is critical

population that have elevated smoking rates

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