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This includes custom flavor formulations (e.g., mint + other notes), capsule color, and potentially private labeling

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But the marketing ploy didn't work the same way on female audiences, and thus during the early-90s recession Philip Morris contracted a series of "lifestyle analysis" studies in 1993 that sought to taxonomize the values of the new young adult female smoker. They recognized that you have one group that [they] called the 90s Traditionalists, says Ling, who are married and theyre bargain hunters

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Although mainstream media has long been unable to advertise and promote cigarettes due to government bans, recently there has been an increase in the promotion of e-cigarettes