Wella Koleston Perfect Permanent Hair Color - 7/1 Medium Blonde / Ash Gifts Dispense one pump and apply

Dispense one pump and apply

Net Weight: 11 oz

Infused with botanical essences to help strengthen curls and prevent breakage

90-minute Auto-Off: For worry-free styling

Massage in until it turns to honey

Wella Koleston Perfect Permanent Hair Color - 7/1 Medium Blonde / Ash Gifts Dispense one pump and applyKoleston Perfect is our purest permanent hair color and the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ Dye Technology for true to tone color and protection from damage. Available in more than 100 shades that offer up to 100% gray coverage for rich, healthy looking results, it's no wonder why one tube is sold every second in the world! BENEFITS Up to 100% gray coverage with rich, healthy