Kitty Hepburn Scarf Trunk Bay scarf and modernly understated—it’s the perfect

and modernly understated—it’s the perfect layer for life in motion

• Supports keystone or better margins• Many retailers start with 1–2 core colorways• Strong add-on alongside scarves

How retailers typically start:

• Easy to integrate into existing men’s assortments

feel-good dressing

Kitty Hepburn Scarf Trunk Bay scarf and modernly understated—it’s the perfectA statement accessory that elevates simple outfits and encourages try on. Performs well as a signature piece within a curated assortment. Why retailers love it: Serves as a conversation piece that draws customers in Performs best when styled visibly on the floor Customers respond to the color and detail immediately Retail positioning: Best merchandised as a featured design within an assortment Pairs well with a core solid to balance the floor Often