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how australia is using the world's ugliest colour to help people quit smoking In Norway tobacco companies aren't allowed to brand their packaging in order to discourage sales. The specific color is Pantone 448C, the ugliest color in the world : r Damnthatsinteresting How a "ugly" color reduced cigarette sales by 32% Saikat Mazumdar posted on the topic LinkedIn Australia hired researchers to find the ugliest color in the world. Seven studies, 1,000 smokers Winner: Pantone 448 C, associated with "dirt, tar and death" Now it's the legally required color of In defense of the world's ugliest color News University of Florida

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