british american tobacco instagram ⁠(BAT) said on Monday it plans to reduce its workforce by about 20%, as it pushes ahead with an AI-driven transformation programme to cut costs and bolster profits amid Italy launches probe into unit

Italy launches probe into unit of British American Tobacco over alleged covert advertising on social media The Globe and Mail British American Tobacco circumventing ad ban, experts say British American Tobacco The Guardian BATN Foundation In 2025, the British American Tobacco Nigeria Foundation @batnfoundation received multiple recognitions from respected institutions across Instagram British American Tobacco (BAT) is cutting around 9,000 jobs, a fifth of its 47,000 strong workforce, as the cigarette maker moves to adopt AI technologies and reduce costs. The company will cut 5,500 British American Tobacco The Guardian

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