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Targeting Women and Girls Tobacco Tactics Women's Cigarettes 20 Cigarette Brands From The 1970s, We Want Back! How Marlboro Sold an Identity, Not a Cigarette In 1954, Marlboro was a struggling cigarette brand with just 0.25% market share. Most people saw it as a women's cigarette. Then Leo Burnett The Death of the Cool Feminist Smoker The Atlantic
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