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How Big Tobacco is targeting women Allen Carr's Easyway Tobacco Industry Targets Women in Asia How tobacco companies hooked women by feminizing cigarettes Tobacco companies pulled off one of the biggest tricks by making smoking look cool, especially to young people. The American Tobacco Corporation pushed hard with ads, even targeting women by saying smoking May 31 is World No Tobacco Day. This year's World No Tobacco theme is Protecting Children from Tobacco Industry Interference. The goal is to call out the tobacco industry for targeting children

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