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In 2012, the Australian government worked with researchers to find the least appealing color for cigarette packaging as part of its plain packaging laws. The result was Pantone 448 C, a muddy Plain tobacco packaging: progress, challenges, learning and opportunities Tobacco Control Australia: Plain Cigarette Packaging a World First Global Voices Australia Court orders cigarettes to be sold in plain packs Australia Cigarette Plain Packaging Law Passed, Tobacco Companies Vow to Fight IBTimes

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