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While tech giants like Apple (with intangible assets of $2.7 trillion) and Microsoft ($2.3 trillion) continued to lead the pack in the 2023 analysis, last years most intangible sector in relative terms, with 91 percent of total enterprise value, was tobacco and e-cigarettes, as companies invested heavily in proprietary technology and patented intellectual property around vaping devices to drive growth, according to Brand Finance

Is vaping the same as smoking a cigarette

In fact, a 2014 review found that withdrawal is associated with deficits in neurocognitive function, including sustained attention, working memory, and response inhibition