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How Marlboro Sold an Identity, Not a Cigarette In 1954, Marlboro was a struggling cigarette brand with just 0.25% market share. Most people saw it as a women's cigarette. Then Leo Burnett Philip Morris CEO Says It Will Stop Selling Cigarettes In The U.K. In 10 Years : NPR Most Popular Marlboro Cigarettes 2025 Buyer Guide & Comparison Set of 4 Vintage Marlboro red +Marlboro Menthol Flip Top Box Matches (4 boxes) Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share
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