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Compared to people who have never smoked, smoking can: At least double your risk of a heart attack, stroke and heart failure

[24] Harm reduction [edit] Harm reduction refers to the reduction of the public's negative view towards certain behaviors

Dawkins, L., Kimber, C., Puwanesarasa, Y

Policy implications Rapid implementation of proposed US Food and Drug Administration rules barring flavoured cigar and menthol cigarette sales is needed to ensure that regulation of more lethal, combustible tobacco products is not more lenient than restrictions on less harmful nicotine products

Thats a very different frame from, There is a predatory industry that has manipulated your psychology to get you at a vulnerable time to start using an addictive product that youll then be unable to stop using, and they should be held responsible for that activity. The marketing team at Philip Morris USA declined to comment for this article due to company policy that prohibits their discussion of marketing materials, campaigns, and demographic datawhich have all been by and large declassified since the 1998 Master Settlement, and organized in public archives like the Legacy Tobacco Archive at UCSF