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Personal Preference Still Wins At the end of the day, cigarettes are good only if they suit your taste

Some of the brand's marketing campaigns have faced criticism for targeting minority women and portraying smoking as an empowering act

Reynolds would feature soldiers in their advertisements smoking cigarettes in the trenches

Nicotine is a naturally occurring substance found in tobacco plants, can have a range of effects on the user including calmness and mood elevation

Just one in 10 Britons now light up a cigarette as the cost of a packet of 20 has soared due to rising taxes The decline in smoking rates has come as the average price of 20 king size filter cigarettes rose from 1.44 in 1987 to 14.59 last month Figures from the Office for National Statistics show how just 11 per cent of the British population aged 16 and over smoked last year - compared to 45 per cent in 1974