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If an adult pays $20.00 for a 5,000-puff disposable, they are paying for the equivalent of at least 15 packs of cigarettes

I was attracted to the function of it

Oral Portfolio Through Acquisition of Black Buffalo News provided by ITG Brands, LLC May 27, 2026, 07:06 ET Transaction strengthens ITG Brands' position across the evolving oral category and complements existing zone nicotine pouch offerings GREENSBORO, N.C., May 27, 2026 /PRNewswire/ -- Today, Imperial Brands PLC, parent company of ITG Brands, announced the acquisition of Black Buffalo, a differentiated modern oral business, broadening and strengthening its portfolio in the evolving United States oral nicotine category

Imperial Tobacco told the Bureau: Menthol is not an ingredient used in any of our current UK cigarette offerings [] and we always comply with legislation

But these variations were not material to the central issue of whether purchasers of cartons received the multi-pack discount that was advertised