The only problem here is being able to stop
In his 29-page opinion, Judge Leon wrote, "It is abundantly clear from viewing these images that the emotional response they were crafted to induce is calculated to provoke the viewer to quit, or never to start smoking an objective wholly apart from disseminating purely factual and uncontroversial information." A lawyer representing Lorillard Tobacco Co., one of the cigarette makers that sued the FDA, said in a statement, "Today's ruling reaffirms fundamental First Amendment principles by rejecting the notion that the government may require those who sell lawful products to adults to urge current and prospective purchasers not to purchase those products." Steven Shiffrin of Cornell Law School told Larry Mantle that 400-thousand tobacco-related deaths and billions of dollars in medical costs each year are reason enough to allow the images
After all, death and cancer are not the most attractive selling points
Growing preference towards hand-made cigarettes, popularity among low-income groups, and fewer regulations, in comparison to factory-made cigarettes, are the key factors responsible for the roll-your-own tobacco product market growth
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