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It's built for someone who wants a modern pod that works out of the box rather than a device to tinker with, which is why it suits a new switcher coming off cigarettes

These first-generation devices, popularised by pharmaceutical firm Ruyan, looked like cigarettes yellow filter, white stick, even a fake red coal on the tip and were geared exclusively towards the reticent smoker

"The scientific standing of psychoanalysis"

Andrea Hernndez, the author of the consumer-trend newsletter Snaxshot, pointed out this craze this week, sharing a collection of social-media posts about Zyn and weight loss

For brand-inspired enthusiasts, options like 'The Heineken Beer Theme Cake' and 'Carlsberg Beer Themed Cake' bring a familiar yet customised feel