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Deadly in Pink: Aggressive Tobacco Marketing to Women and Girls Joe Camel was introduced by R.J. Reynolds in 1987 to revitalize the Camel cigarette brand. The suave, sunglass wearing mascot was incredibly successful but highly controversial. A landmark 1991 study revealed that Joe 1931 Ad R J Reynolds Tobacco Camel Cigarettes Tobacco ORIGINAL ADVERTISING F1A 1931 Ad R J Reynolds Tobacco Camel Cigarettes Art ORIGINAL ADVERTISI Camel Cigarettes, R. J. Reynolds Tobacco Company, Winston Salem, North Carolina National Museum of American History

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