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With a tar content of 5 mg, Silk Cut had a greater appeal to smokers, especially women, than more powerful brands like Benson & Hedges or Marlboro

QUIT RATES FOR ADULTS Cigarettes In 2021, approximately 11.5% (37.9 million) of American adults were current smokers, including 10.1% of women and 13.1% of men

The FDA made several efforts to begin eliminating menthol cigarettes under both the Obama and Trump administrations, but had never previously released a formal roadmap of how to accomplish the ban

Behaviour Research and Therapy, 36 (6), 621630

Our findings support the idea that plain packaging decreases smoking in established smokers because of a loss of brand identity