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The one thing it isn't, is boring

Increasing the price of sin goods like alcohol, cigarettes and sugary drinks will lead to a change in behaviour, with obvious health benefits to follow, states the Fiscal Review Committee

Its likely youve thought about undergoing cosmetic surgery for a while, and you dont want to do anything that will mess up the results

Attention to detail at every stage can result in a superior product, but shortcuts can just as easily yield an inferior one

Philip Morris International (PMI), the Swiss-headquartered giant created when America's Altria spun off its non-US interests eight years ago, has spent $3bn (2.4bn) on creating the substitute cigarette