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Plain tobacco packaging: progress, challenges, learning and opportunities Tobacco Control In 2012, the Australian government worked with researchers to find the least appealing color for cigarette packaging as part of its plain packaging laws. The result was Pantone 448 C, a muddy Standardised packaging and new enlarged graphic health warnings for tobacco products in Australialegislative requirements and implementation of the Tobacco Plain Packaging Act 2011 and the Competition and Consumer (Tobacco) Information Standard, 2011 Plain packaging: legislative differences in Australia, France, the UK, New Zealand and Norway, and options for strengthening regulations Tobacco Control The effectiveness of plain packaging in discouraging tobacco consumption in Australia Nature Human Behaviour
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