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Incidence also fell significantly in women under 50 in California

The firm must eventually raise prices to competitive levels (inviting entry), exit the market, or continue absorbing lossesnone of which reflects a strategy that harms consumers

The first store opened in 1994 and the company slowly expanded to more than 60 stores over the next 22 years

For one organization, increasing the age to purchase tobacco products has been its sole purpose

Retailers with contracts were less willing to display antitobacco signs in their stores.14 26 Price Contracts also specify the prices at which tobacco products can be sold.6 17 2325 29 For example, one study in the USA reported that 77% of retailers were required to price tobacco products according to manufacturer or representative directions.17 Studies consistently reported buydowns (ie, promotional or time-limited product price reductions),17 24 25 27 29 30 32 33 37 as part of their contract