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Thats because, as new research demonstrates, seeing these images every time a person reaches for a pack is a more effective deterrent than a text-only warning

Harris PR, Mayle K, Mabbott L, Napper L

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The new data, from the National Health Interview Survey (NHIS), show that among adults who have ever used cigarettes, the percentage who have quit increased from 50.8 percent in 2005 to 59.0 percent in 2016

Relatedly, Philip Morris International and Altria are now eyeing a corporate merger, a prospect motivated by the combined firms potential to dominate the market for lower-risk forms of nicotine delivery