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The Radical History of Women Smoking Edward Bernays (1891 1995), Sigmund Freud's cousin, played a key role in manipulating advertising campaigns in mid 20th century USA, including the "Torches of Freedom" campaign in which he reshaped the (then taboo) perception of women How Lucky Strike Became an Icon of the Feminist Movement Torches of Freedom: How the world's first PR campaign came to be YourStory Blowing Smoke: The Mating of Propaganda and Public Relations John W Harding

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