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Printed on the reverse of the packet is this message: A packet of Death cigarettes leaves no doubt as to the risks of smoking Death is a responsible way to market a legally available consumer product which kills people when used exactly as intended. Health warnings on cigarettes packets were introduced in Europe in 1991 and have to be clearly visible, covering a certain percentage of the packaging

According to the World Health Organizations (WHO) Framework Convention on Tobacco Control, standardized packaging may reduce the appeal of tobacco products, increase the salience of the on-pack warnings, and reduce the ability of the pack to mislead consumers about the harms of smoking

The e-liquid usually contains propylene glycol (PG), vegetable glycerine (VG), flavourings and, if selected, nicotine

Both components can be used independently of one another and combined with any other additional equipment

Sales of Imperials NGP brands, which include Pulze heated tobacco and blu e-cigarettes, were up 16.8%