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But as vaping was on the rise during that time, there was actually an unprecedented drop in the number of high schoolers who were smoking cigarettes, from 15.8 percent to 4.6 percent

The campaign draws attention to two these two colliding crises among youtha mental health crisis and a vaping epidemicwhich peer-reviewed studies indicate are interconnected as detailed in a recently published Truth Initiative white paper on the topic titled " Colliding Crises: Youth Mental Health and Nicotine Use ." This is Quitting + Mental Health Resources Quitting nicotine leads to positive mental health outcomes and through This is Quitting, a first-of-its-kind text message quit vaping program, truth has helped more than 370,000 young people on their journey to quit vaping

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Singer is a Florida attorney and board-certified as an expert in real estate law by the Florida Bar

What to Convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Theory to Identify Effective Message Themes. Journal of Marketing 67(2003):118