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The Marlboro Man Phenomenon: How a Cowboy Redefined Cigarette Marketing in the 1950s Brandvertising How Wyoming's 'Marlboro Men' Helped Get The World Hooked On Cigarettes Cowboy State Daily Cowboy Cut : r Cigarettes Cowboy lighting up a cigarette showing working hands. Smithsonian Photo Contest Smithsonian Magazine Bob Norris, the rugged cowboy who became the face of Marlboro ads in the 1960s, never smoked a single cigarette. He modeled for over a decade, then walked away because he didn't

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