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Smoke gets in your eyes: Branding, and design in cigarette packaging

The study, to be published in the Journal of Addiction, concluded: 'The sooner smokers get off this escalator of death the longer and healthier they can expect their lives to be.' Dr Sarah Jackson, principal research fellow from the UCL Alcohol and Tobacco Research Group, added: 'It is vital that people understand just how harmful smoking is and how quitting can improve their health and life expectancy

Because the tobacco section is enclosed for the ILUMA system, the experience is cleaner to handle than older open formats, with no ash and less lingering smell than cigarettes

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