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"Walmart is acquiring Memomi, an AR startup powering virtual try-on for eyewear"

[A] presumption, or at least an inference, of reliance arises wherever there is a showing that a misrepresentation was material. Because [q]uestions of materiality and reliance are determined based upon the reasonable consumer standards, not the subjective understandings of individual plaintiffs, this could be amenable to class treatment

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In Kentucky, where the cigarette tax is just 60 cents, a pack costs $4.96, about a third of its cost in New York