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By the end of the decade, marketing menthols to the general (aka white) population was done practically as an afterthought, as so much effort was focused on not just securing the Black consumer base, but expanding it by any means necessary

The pattern: as cigarette prices climb (Marlboros US retail average rose from $7.05 to $9.27 per pack in five years), price-sensitive smokers are trading down rather than walking away outright

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Nearly 85% of Black smokers use menthols, compared to 30% of white smokers, according to the Food and Drug Administration

I do not know the name of the genius who had the idea to start using the name of this locale for cigarettesa great failing of mine, though not as great as you not giving these a try some time.