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CULTIVATE INFLUENCE WITH POLICY MAKERS AND LOBBY AGAINST POLICIES THAT STRENGTHEN TOBACCO CONTROL EFFORTS TO IMPROVE HEALTH The industrys ability to implement the previous strategies is due, in large part, to its political influence

Audit findings highlight product marketing The audit found that 59% of stores displayed tobacco advertisements within 3 feet of the floor, while 55% had tobacco advertising visible outside the business

Significant regulatory and research efforts related to access, marketing, and education are already underway

Online firms, in general, have a higher risk of fraud than brick-and-mortar stores

The company attributed this to intense competition within the U.S