It's effectively cross-subsidising their cheaper brands with their more expensive brands
While smokey smells eventually dissipate, most parents arent prepared to wait for this to happen naturally
Some adult smokers prefer them because they feel classic or are associated with specific product lines
Court Ltd - London J
References [i] Report shows that Organised Crime Groups are locating production facilities closer to large end-markets (UK and France stand as two of the Top 3 European Markets by Counterfeit and Contraband volume p.13), KMPG 2023 Report: Illicit cigarette consumption in Europe, p.10, KPMG report - Illicit Cigarette Consumption in Europe - 2023 Results [ii] KMPG 2023 Report: Illicit cigarette consumption in Europe, p.217, KPMG report - Illicit Cigarette Consumption in Europe - 2023 Results [iii]Ibid [iv] KMPG 2023 Report: Illicit cigarette consumption in Europe, p.217, KPMG report - Illicit Cigarette Consumption in Europe - 2023 Results, Total Cigarette Consumption in 2023 was 26.09bn in 2023, of which 6.71 bn cigarettes was illicit (6.71/26.09 = 25.7%, = 25%) [v] 12.9% in 2022 to 11.9% in 2023[v], Office for National Statistics (ONS), released 1 October 2024, ONS website, statistical bulletin, Adult smoking habits in the UK: 2023 [vi] Commissioned by Philip Morris International, KPMG report - Illicit Cigarette Consumption in Europe - 2023 Results [vii] KMPG 2023 Report: Illicit cigarette consumption in Europe, p.217: 2022 (21.2%) versus 2023 (25.7%) (25.7/21.2) 1 = 21.2% [viii] Prevalence of Tobacco Use Among Adults in the WHO European Region, WHO, 2020, Prevalence of tobacco use among adults in the WHO European Region in 2020 [ix] KMPG 2023 Report: Illicit cigarette consumption in Europe, p.217, KPMG report - Illicit Cigarette Consumption in Europe - 2023 Results
