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Marlboro Man goes artisanal? Tobacco Control Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share A brand didn't just change its audience it changed perception forever. Marlboro wasn't always the rugged cowboy symbol we know today. It started as a cigarette for women, positioned around elegance and Marlboro Prototype Cigarette Box Smithsonian Institution How Wyoming's 'Marlboro Men' Helped Get The World Hooked On Cigarettes Cowboy State Daily

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