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and 6) Which cigarette would you or someone like you buy if you were trying to reduce health risks

Borland and Savvas [2], and also internal marketing research documents [36], show that these characteristics of the cigarette itself have promotional effects inasmuch as they drive consumer perceptions about relative product attractiveness, harm, quality, value, and intention to use

Survey respondents included non-smokers, smokers of traditional tobacco products, as well as e-cigarette users

Research shows that This is Quitting works: The quit-vaping program increased odds of quitting among young adult e-cigarette users aged 18-24 by nearly 40% compared to a control group, according to a 2021 randomized clinical trial published in JAMA Internal Medicine in 2021

Standardised packaging includes a new set of enlarged and enhanced pictorial health warnings, but the effectiveness of these will diminish over time