what company makes ld cigarettes Japan Tobacco Bringing Low-Priced Cigarette Brand to U.S LD (cigarette) - Wikipedia

What was the reasoning behind doing that when cigarettes were still selling well, presumably

This was the first time a tobacco product had attained "exposure modification"

But in 2010, the federal government announced it was shelving the introduction of larger warning labels with new graphic images

Personal Factors in Preference Beyond geography and regulation, personal factors like age, smoking frequency, and existing habits heavily shape consumer preference

A low-nicotine cigarette, as studied by researchers including Jonathan Foulds, a professor of public health sciences and psychiatry at Penn State University School of Medicine, contained just 0.2 mg of nicotine