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Case Study 3 REFORMSMOKES.COM From good product to great brand: packaging that lifted sales and customer satisfaction Snapshot Client: REFORMSMOKES.COM (modern, adult-oriented smoke alternatives) Engagement: Brand-wide packaging systemretail cartons, counter displays, DTC mailers, custom inserts, and seasonal sleeves Goals: Premiumize shelf presence & unboxing experience Cut shipping damages and returns Turn unboxing into reviews, referrals, and reorders The Challenge REFORMSMOKES.COM was scaling across e-commerce and retail partners, but growth was constrained by three friction points: Inconsistent visual identity across SKUs due to mixed suppliers and ad-hoc dielines

Were talking about a super soft, pre-shrunk fabric (6.1 oz/yd (206.8 g/m)), made with high-quality, 100% ring-spun US cotton

Keep a positive mindset, and remember that you are not alone on your journey

Our mission at 22nd Century is to reduce the harm caused by smoking, said Henry Sicignano III, president and chief executive officer

Country of Orgin : Honduras Strength : Medium-Full Wrapper : Brazilian *Please note that all SKUs have two product lines