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Increased consumer focus on environmental sustainability has also forced key players operating in the tobacco industry to offer environmentally friendly filter tips

Such diversification enabled Philip Morris to regain clout with television networks, which were covetous of the advertising dollars for the companys many food products

While sweet fruit variations were common, the truly adventurous "savory" versions incorporated meat, vegetables, nuts, mayonnaise, and sometimes shrimp all suspended in a neon, jiggling mystery

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Its the result of a very conscious advertising campaign by the tobacco industry. Menthol cigarettes are also preferred by a majority of Latinos and Asian-Americans who smoke, according to Randy Uang, director of tobacco prevention and control services at Breathe California, a Golden Gate Public Health Partnership