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Torches of Freedom: How Edward Bernays Lit the Fire of Modern Marketing It was after WW1, in 1929 specifically. The campaign was orchestrated by Edward Bernays, the father of modern PR hired by American Tobacco Company to sell Lucky Strike cigarettes to women. He Big Tobacco's Spin on Women's Liberation The New York Times OPINION: What public relations really means Annenberg Media Women publicly fire up their 'Torches Of Freedom' Lucky Strike News Photo Getty Images
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