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Through continued analysis of the terms used in newspaper articles, Grodal found that over time, people got used to the term light and just started to assume that it implied a healthier product

"Subjects who stopped smoking seem to partially recover their cortical thickness for each year without smoking." But the damage may never be fully repaired, with the study showing that former heavy smokers who quit more than 25 years ago still have thinner cortices than people who never smoked

NS IFPI

Yet in the U.S., 60 percent of adults who smoke begin by age 16, and their favorite brand by far is the most heavily promoted cigarette: Marlboro

Intense flavors: Thin cigars burn hotter than thicker alternatives