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Mark Leno (D-San Francisco) authored the e-cigarette law, complaining that the so-called vaping devices are aggressively marketing to young people with candy flavors such as bubble gum

This demographic shift is reflected in the substantial rise in e-cigarette use from 2012 to 2021 among young adults aged 1824, among whom the prevalence increased from 2.4 to 11.0%, and also the increase in prevalence from 2.4 to 6.5% among adults aged 2544 [1, 2]

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They went even further, recasting lung cancer as a marketing opportunity

As water is a natural substance thats abundant in our bodies, its more easily absorbed, reducing the chance of dehydration leading to a more pleasant vaping experience