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However, researchers note this finding was of very low certainty due to issues with imprecision and risk of bias

Use of traditionally female colors on the package or as brand descriptors may also be used to target women and portray smoking as feminine and stylish [1012]

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These features include information such as Bluetooth connection, volume level, the radio frequency being transmitted, and the name of the connected device, as well as hardware ports such as Quick Charge USB, micro SD, and AUX

Marlboro now controls roughly 40.5% of the total US cigarette category and close to 59.4% of the premium segment, according to Altrias 2025 reporting