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(Similarly conceived was Spuds McKenzie, a bull terrier who debuted as a mascot for Bud Light beer in a 1987 Super Bowl ad, and became so popular that he inspired merchandise of his own.) Things changed radically in 1998 with the Tobacco Master Settlement Agreement, an accord between most US states and the five largest tobacco manufacturers that severely curtailed the marketing and advertising practices for cigarettes, and halted the use of mascots, recognized as mere tools to target a younger audience