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The global cigarette industry is still a massive money machine Here are the biggest players by market cap Philip Morris International $249.9B British American Tobacco $127.2B Selling a Lifestyle: Men, Women, and Gender in Cigarette Advertising Yale University Library Online Exhibitions How tobacco companies hooked women by feminizing cigarettes Tobacco companies pulled off one of the biggest tricks by making smoking look cool, especially to young people. The American Tobacco Corporation pushed hard with ads, even targeting women by saying smoking Why Juul Claims It's Not Like Big Tobacco The Atlantic

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