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Social & Regulatory Pressure: Use in smoke-free environments

Croy Nielsen, Vienna

Just as in the case of tobacco products, it will likely take industry regulation to chip away at the popularity of ultra-processed foods and the health problems that come along with them

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In a press release announcing the campaign, the company said its success "ultimately depends on our ability to get our product in the hands of the adult smokers and out of the hands of youth," saying its product has the ability to be "life-changing." Juul is valued at $38 billion, and took an additional $12.8 billion in funding last month from tobacco giant Altria