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In the U.S., the situation was different, Selle added

Cigarette cases and lighters were among the most fashionable personal accessories of the 1920s and 1930s, embodying the Art Deco aesthetic of luxury, modernity, and streamlined form

The category keeps capturing sales from cigarettes, thanks to its more attractive price-point, and has managed to grow both in value (up 6.7%), which is understandable after the price increase, but also in volume (up 2.5%), proving its popularity

The profile feels: light and airy fresh and cooling smooth and clean easy to repeat Compared to non-menthol Capri variants, it adds a noticeable freshness that enhances the overall smoothness

and continuing sales of higher priced products maximise profits from those smokers who are less sensitive to price