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Customers have shown strong interest in these new flavored products

If the panel endorsed IQOS, the device would be the first tobacco product marketed under a modified risk claim in the US, suggesting its safer than smoking

These cigarettes are perfect for those who appreciate a blend of sweet and bold tastes

Reduced Health Risks Traditional cigarettes contain thousands of harmful chemicals, including tar and carbon monoxide, which can lead to an increased risk of lung cancer, heart disease, and other serious health issues

Its market supremacy is based on its broad product portfolio, design innovation and a firm focus on automation and advanced payment technologies