You may have experienced this when consuming cannabis in very stimulating environments, such as concerts, nightclubs, theaters, or large, crowded parties
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As early as the 1970s, tobacco companies had realised that investment in sport offered a viable and effective means of recouping coverage they were increasingly debarred from achieving through conventional television advertising.15 Analysis showed that the Marlboro brand name, for example, could be visible for as much as half of the total broadcast time of a race.6 Tobacco marketing has devised innovative ways to attach brand names, logos or identities to non-tobacco products using techniques known as trademark diversification and alibi marketing.61 Trademark diversification involves the use of a cigarette brand name on the branding of other and typically unrelated products, such as clothing.62 Alibi marketing involves distilling a brand identity into its key components, such as the distinctive red and white colouring associated with the Marlboro brand, or the shade of purple used by Silk Cut, and using these to promote the brand in place of a conventional logo or trademark.63 This study was carried out to assess the validity of Ferrari's assertion that barcode design displayed on their F1 racing cars, and also on drivers' suits, helmets and other locations, did not represent alibi Marlboro advertising
